Mattel’s Sorry Apology
Mattel’s very public, highly staged apology to China (yes, the whole nation) has garnered a lot of media attention, with reports calling the move “astonishing” and “extraordinary.” According to the Associated Press:
The world’s largest toy maker sent a top executive to personally apologize to China’s product safety chief, Li Changjang, as reporters and company lawyers […]
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Speak Out Against Unsafe Imports
The government is seeking input from American consumers on the issue of dangerous imports. A press release on WebWire states:
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Boycott Mattel
Mattel CEO Robert Eckert made the rounds of morning news shows after the first major Mattel recall of the summer basically saying “mistakes were made,” and clearly consumers were not going to hold a little lead paint against him. Mattel’s stock (MAT) barely reacted. (Note the major cultural difference between Eckert’s very typical American publicly-repent-and-all-shall-be-forgiven PR tactic […]
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Mattel’s Robert Eckert Plays By His Own Rules
Oh, Mattel. I held such high hopes for you. You seemed so different from the other toymakers. Maybe I bought into the hype of Mattel setting the gold standard for doing business in China. Maybe it simply stems from my childhood love of all things Barbie. Either way, CEO Robert Eckert’s attitude toward product safety tears […]
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